Eyelidz is a highly specialized brand focused on memory foam based sleep products. The main reason being the numerous benefits offered by this material. Memory foam is ideal for mattresses as it molds according to the contours of your body and helps relieve the pain on pressure spots. It cushions you, and will reduce any impact you might otherwise encounter. Also, a memory foam sleep surface facilitates air circulation thereby creating a cooler sleep experience. Another benefit is that the materials hypoallergenic and anti-microbial in nature.