Repose mattress to launch new products. Plans expansion.
Given the growth rate in the spring mattress category, the Coimbatore-based Repose Mattress Pvt Ltd has chalked out plans to expand the market through innovative products this year.
The size of the spring mattress category in the organised segment is estimated at ₹1,800 crore and is growing at 30 per cent per annum. Ramanath Bhat, COO, Repose Mattress, attributes the growth to increased income levels, rise in residential units and inflating number of hotels.
Bhat, who was in Kochi for a dealer meet, said the focus would now be on selling health and luxury segment products, as the increasing demand for good quality mattresses and rising health consciousness had led to many innovations in the industry.
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